Social Media is one of the most important resources your business can leverage to reach new customers, but it's easy to lose time trying to figure out how to best craft your message. These tools are constantly evolving, so even an expert can use some brushing up.
Don't forget to follow SEBA at @Boston_SEBA on Twitter and SEBA on Facebook, and send us information for us to promote on all our social media platforms on your behalf.
HootSuite
This hugely popular social media management system also has a fantastic resource center, with a resource library that is constantly updated, great webinars you can catch from anywhere and a blog with tips from the experts.
Our Recommendation: Start with "Survive on Social Media With These 6 Social Media Tips For Small Businesses"
Canva
Not everyone has an in-house graphic designer or has the time to fiddle with great compelling images. Canva is free graphic design tool website that makes it easy to create beautiful designs and documents. They also have a Canva Design School Blog for those looking for more inspiration.
Our Recommendation: "How to Set Up An Instagram Profile From Scratch: Pro Tips to Boost Your Brand's Traffic in a Month."
Moz
Moz sells products to help your Search Engine Optimisation, but they also have a good guide to introduce to your platforms familiar and new.
Our Recommendation: The Free Beginner's Guide to Social Media
Hubspot
It's a good idea to follow Cambridge-based HubSpot on Twitter. They post good articles to read when you have a few spare moments. They also provide an example of how to leverage hashtags, images and scheduling on Twitter, which helped them gain over 59,o00 followers.
Our Recommendation: How to Create High-Quality Videos for Social Media
SproutSocial
SproutSocial is another business specialising in Social Media strategies, and you can find a guide to just about anything on their Insights Page. If you have questions about your Facebook Business Page or curious for tips on choosing hashtags, SproutSocial has an easy to read page about it.
Our Recommendation: Facebook Advertising Guide
