(SEBA) South End Business Alliance is a volunteer organization that represents a range of businesses and non-profits in the South End of Boston and engaged in promoting and growing this business community with a strong and unified voice. Our members have entrepreneurial spirit and our volunteer board offers broad knowledge and expertise in finance, operations, sales, marketing and government relations.
The SEBA business community is diverse. We represent Retailers (online & storefronts), Restaurants, Design & Architecture, Artists & Galleries, Property Owners and Hotels, Non-Profits, Education and Home Services.
Board of Directors
ELIZABETH BEUTEL accepted the role of volunteer President in October 2020 and a board member for three years prior for the South End Business Alliance. ((SEBA)).
A native New Yorker, Elizabeth has resided in Massachusetts for more than 15 years and worked in the South End/Boston for the past 10 years in hospitality. Her experience encompasses sales, marketing, event planning, business development and operations for tourism, hotels and restaurants. Currently, Director Sales and Marketing at the AC Hotel in the Ink Block complex in the South End of Boston. Elizabeth is certified in Healthcare Meeting Compliance and Six Sigma.
The South End represents all that I enjoy in life… food, fashion, music & the arts, community and dogs!
For more than a year, proud to say not a penny spent on Amazon. I would rather pop into Foodies, buy wine at the Emporium, get my Greek on a Georgiana’s or KAVA neo-taverna. When I lived on West Newton Street, Anchovies was my salvation in winter –sitting at the bar eating Linguini and Clams with a dirty martini. The South End continues to give me great memories and it’s now my time to give back.
My goal is to support and build the business community within the four walls of the South End. The South End Business Alliance ((SEBA)) is a business resource to problem solve, create networking and partnerships, develop programs that attract consumers and promote the South End Lifestyle.
EVE WARD is a South End resident and founder/owner of Bond and Des Voeux. A resource for relocation management, full-service move management and down-sizing based in Boston’s South End.
Whether you are moving around the corner or around the world, our team has the experience necessary to handle the stresses and challenges that often go beyond the logistics of a move. Guiding you through every aspect of settling into your new home, from unpacking to helping you find your new favorite restaurant. We love to highlight all that Boston has to offer to make you feel at home. We believe you can achieve everything you want in life, with the right people to help along the way.
She serves on the Board of the South End Business Alliance and served as past President and calls the South End her home in Boston’s neighborhood that she has come to love and call home. A seasoned international citizen who has enjoyed a long career in the corporate world with Fidelity Worldwide Investments. After training management teams in providing world-class customer service and ultimately heading the operational risk management team in Asia, Eve decided to embark on an entrepreneurial path.
Eve served on the Washington Gateway Main Street (WGMS) board of Directors for 5 years and in 2018, she received the volunteer year award from WGMS & the City of Boston.
RANDI GROHE LATHROP is the President & CEO of RG Lathrop Consulting LLC, based in Boston. Focused on Development Consulting, Government Relations, Urban Planning and Zoning, Community / Business Engagement, Business Development / Economic Development and Retail Assistance.
A volunteer board member and became VP & President of the Blackstone Franklin Sq. Neighborhood Assoc in the late 1980’s-1990’s. In 1993, she was appointed by the late Mayor Thomas M. Menino, to chair the Washington Street Task Force which was a volunteer community driven planning effort by residents, non profits, businesses and property owners that worked with the City of Boston’s Boston Redevelopment Authority (BRA), the planning and development agency for the City of Boston.
Randi believes strongly in supporting local, family owned and independent retailers & food establishments in Boston. She does her banking at Hingham Institute of Savings, shops groceries & prepared foods at Foodies Urban Market. For home furnishings, she shops at Lekker Home, SOWA studios, Olives and Grace for gifts. You may find her grabbing a sandwich, pastry & coffee at Berkley Perks, Flour Bakery or SE Buttery.
Randi & her husband, Bob support many of the restaurants in the area: Seiyo Sushi, Mike’s City Dinner, Bar Mezzana, Union Park Pizza, Petit Robert & Frenchie to name a few! Randi is also a board member on the YMCA at Huntington Ave.
RICHARD STERN is a Certified Public Accountant licensed in Georgia, Florida, and Massachusetts and has been self-employed for more than 15 years. In 2013, Richard relocated to the Back Bay/South End section of Boston. He brings his expertise in assisting small businesses and their owners to the SEBA team and his past experience includes teaching seminars in conjunction with Georgia State University’s Small Business Development Center as part of their “7 Steps to Start Your Own Business” series.
MARKETING & BRAND STRATEGY
CINDY LAIDLAW is a long-time South End resident, avid equestrian, and founder of Laidlaw Group. an international award-winning marketing, advertising, and design agency located in Boston's SoWa design district in the South End of Boston.
Laidlaw Group provides the highest level of marketing services, including brand strategy, print advertising, graphic design, web, and digital design, Email marketing, Google Ads, Social Media, and SEO for many clients across the US, including Fortune 1000.
Cindy is a past President of The Art Institute of Boston Alumni Association, a past Trustee of the Clarendon Warren Condo Trust, a current board member of the South End Business Alliance (SEBA), and a current board member of The Luxury Collaborative. She has guest lectured on strategic marketing and building brands at private business events throughout the US for Laidlaw Group clients and Babson College Center for Entrepreneurship, Massachusetts College of Art, The Art Institute of Boston, and Suffolk University. Cindy was also an adjunct professor at the Emerson College Graduate Program.
CAROLYN KRAUT is a 30-year South End resident and owner of Hands of Time, a personal concierge and virtual assistant business-serving clients in the Greater Boston area and beyond.
Hands of Time’s personal services include personal shopping and organizing, social and business event planning and an array of other professional concierge services. Business services include customer mail list management, database management, social media management, research, proof reading and website testing.
Carolyn holds a Master’s Degree in Information Systems and studied Fine Art and Art History as an undergraduate. She has also served as the past Event Manager for the Boston Chapter of Ellevate an international women’s professional organization. Prior to establishing Hands of Time, Carolyn ran a software consultancy specializing in collaborative and workflow application development. Her career also includes fashion merchandising, working both on the selling and merchandising sides of the industry.
She has seen so many changes over the years; but her favorite thing about the South End is the friendliness and helpfulness of the community. You can catch Carolyn at Flour Bakery (best coffee), Code 10 (best ice cream) and the SOWA Market.
MAYRA I. NEGRÓN-ROCHE is Chief Operating Officer at Inquilinos Boricuas En Accion (IBA). With 20 year of experience, she oversees all administrative functions of the organization including Property Management, Real Estate Development and Asset Management of a portfolio of 667 units of affordable housing, in addition to commercial real estate.
Mayra provides vision, direction, coaching, support and guidelines to all senior staff and employees across the organization in all aspects of administration and services related matters. Prior to her current position, Mayra, was Chief of Finance and Administration and in that role improved accounting and financial control systems to effectively meet all fiscal standards.
Her favorite things of South End are:
- Restaurant: Orinoco
- Retail: Boomerangs
- Fast casual Food: Flour
- Favorite coffee shop: South End Buttery
- Favorite Pizza place: Picco
TED PIETRAS is a veteran "Bostonian" and senior sales associate with Gibson Sotheby's International Realty for the past 30+ years
Offering extensive knowledge & familiarity with Boston and its real estate environment. Ted is consistently among the top producers at Gibson Sotheby's and has received state and national recognition for his outstanding sales achievement.
In 2020, Ted was selected by Mayor Marty Walsh's office to serve on the Clarendon YMCA renovations to affordable housing, plus Dartmouth Street Citizen's Advisory Committee and the Stuart Street Advisory Group, all of which advise the Boston Redevelopment Authority (BRA) on current development initiatives. Ted is proactively involved in effecting change; he has served as State Legislative Aide and organized a successful citywide homeowner's group that focused on real estate issues. Ted aggressively supports the Arts in Boston, served recently on the board of directors of the Community Music Center of Boston and is on the board of The Friends of Peters Park, Eight Street Neighborhood Association and the Berkeley Community Gardens.
Ted continues to serve on the Board for the South End Business Alliance ((SEBA)) and brings extensive knowledge as past President. He has a leadership role in improving neighborhood conditions and trying to help to maintain and increase the sense of community.
SHEILA GROVE has resided in Boston’s South End since the 1970’s and with her husband, Carl they raised two children in the Union Park area. A South End small property owner and Real Estate attorney by trade; she has represented many property owners in the South End and throughout Metro Boston.
An active voice of the community and instrumental in creating the vision of the South End we know today. Shelia is Instrumental in working and guiding property owners, developers and new business owners through the community engagement process, leasing process and development review process in Boston. She has served as a volunteer as President of the Union Park Neighborhood Association. In 1997, and appointed to Mayor Thomas Menino’s Washington Task Force, which was a community driven process that collaborated with the City of Boston & the Boston Redevelopment Authority (BRA), which made recommendations for the future development of Washington Street.
Sheila received many awards as Executive Director of WGMS. Washington Gateway Main Street was awarded the 1st and Best Main Street district in the City of Boston by the National Trust of Historic Preservation. The American Planning Association (APA) also awarded Washington Street as one of the best 10 best streets in the US.
Sheila supports local, family owned and independent businesses. You can find her enjoying French food at Frenchie Bistro, Aquitaine and Black Lamb. She shops for home furnishings at MJ Berries, Lekker Home and Artefact. You may find her grabbing lunch or dinner at the South End Buttery, Banyan Bar & Refuge, Mike’s City Diner,the Elephant Walk, Orinoco, and Myers Chang. If she needs a card or gift, she will go to BRIX Wine Shop, Boomerangs, Olives & Grace, Gifted or M Flynn jewelers.
To learn more and connect with Sheila email: email@example.com