SAULT New England
SAULT New England is a lifestyle brand and retail shop in Boston’s South End that draws inspiration from classic preppy style while embracing a modern, ever evolving point of view. What began as a men’s shop has grown to include thoughtfully curated collections for women, kids and the home, all reflecting a distinct sense of New England style.
Founded by Philip Saul, a retail industry veteran with experience at brands like Banana Republic and Urban Outfitters, SAULT opened its South End location in 2011 and has since expanded to additional storefronts in Portsmouth, New Hampshire and beyond, along with an online presence and a Provincetown vacation rental. With a hands on approach to buying, merchandising and customer experience, SAULT offers a carefully edited selection of goods and gifts that feel both personal and rooted in place, creating a brand that continues to grow while staying connected to its community.